Privacy Policy

We value your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information through our website, online services, digital forms, patient communication tools, and related services (collectively, the "Site").

This Privacy Policy applies to information collected through the Site and other non-clinical digital interactions with us. It does not replace our Notice of Privacy Practices, which describes how we use and disclose protected health information and outlines patient rights under applicable healthcare privacy laws.

Information We Collect

We may collect information you provide directly to us, including:

1. name
2. phone number
3. email address
4. mailing address
5. date of birth
6. insurance-related information you choose to provide
7. appointment request details
8. communication preferences
9. any other information you submit through contact forms, scheduling requests, event registrations, surveys, or similar features

We may also automatically collect certain information when you use the Site, such as your IP address, browser type, device type, operating system, pages viewed, referring URLs, and general website usage information collected through cookies, analytics tools, and similar technologies.

How We Use Information

We may use collected information to:

1. operate, maintain, and improve the Site
2. respond to inquiries and requests
3. schedule or help coordinate appointments
4. provide customer service and patient support
5. send administrative messages, reminders, and service-related communications
6. communicate about community events, educational content, wellness initiatives, or other practice-related updates, where permitted by law
7. analyze Site usage and improve website performance
8. protect the security and integrity of our systems
9. comply with legal, regulatory, and contractual obligations

Text Messages and Mobile Communications

If you provide your mobile phone number and consent to receive text messages from us, we may send messages such as appointment reminders, scheduling information, care-related communications, account notifications, service updates, community event information, and other practice-related messages, as permitted by law and based on your consent and communication preferences.

Message frequency may vary. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance.

Mobile Information Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except with vendors, platforms, and service providers that assist us in delivering text messages or related communications, and only to the extent necessary to provide those services.

We do not sell your mobile number or SMS consent data.

How We Share Information

We may share information in the following circumstances:

1. with service providers, vendors, and contractors that perform functions on our behalf, such as website hosting, analytics, appointment tools, communications platforms, customer support tools, and IT/security providers
2. with professional advisors, auditors, or insurers as reasonably necessary
3. to comply with applicable law, regulation, legal process, or government request
4. to protect the rights, safety, and security of our practice, our patients, website visitors, or others
5. in connection with a business transaction such as a merger, acquisition, restructuring, or sale of assets, subject to applicable law

Where required, service providers handling protected health information will be subject to appropriate privacy and security obligations.

Cookies, Analytics, and Tracking Technologies

We may use cookies, pixels, tags, analytics tools, and similar technologies to understand Site traffic, improve user experience, measure website performance, and maintain website functionality.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect Site functionality.

Third-Party Websites and Services

Our Site may contain links to third-party websites, portals, maps, payment tools, social media platforms, or other services that we do not own or control. Their privacy practices are governed by their own policies, not this Privacy Policy. We encourage you to review those policies before providing personal information.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, and disclosure. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Your Choices

You may choose not to provide certain information, but doing so may limit your ability to use some Site features or receive certain services.

You may opt out of marketing emails by using the unsubscribe link where available. You may opt out of text messages by replying STOP. Even if you opt out of certain communications, we may still send non-marketing administrative or service-related communications where permitted by law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

Contact Us

If you have questions about this Privacy Policy, please contact us through the contact information listed on this website.